ATTENTION: CTOs, VPs of Engineering & Tech Leaders

FREE TRANSFORMATION FRAMEWORK

The Tech Leader's Guide to Transforming Code-First Teams into Product-First Teams

How to Cut Development Cycle Time in Half While Dramatically Improving Feature Adoption

The step-by-step roadmap for coaches, consultants, and service providers ready to build a profitable 5-figure course that sells on repeat - without trading

hours for dollars.

Your developers are technically brilliant, but they're waiting for specifications instead of driving innovation. Features get built perfectly but miss the mark with users. There's a better way to lead development teams.

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Stop Managing Code Producers and Start Empowering Product Innovators

Discover the exact system to transform your development team from order-takers into innovation drivers. This comprehensive guide reveals how leading tech companies are building development cultures that deliver products users actually want to use.

How to cut development cycle time in half by empowering autonomous decision-making.

The framework for transforming developers from code executors into product innovators

How to dramatically improve feature adoption rates through better developer-business alignment

The secret to retaining top talent by creating meaningful product ownership

Why most development teams fail to innovate and the exact system to fix it

This Guide Is Perfect For You If:

You're a technology leader who knows your development team is capable of more than just writing code to specification

✓ Your developers wait for detailed specifications instead of proposing solutions

✓ Features are technically perfect but often miss the mark with users

✓ You're spending too much time answering basic clarification questions

✓ Your best developers are leaving because they want more ownership

✓ Product and engineering teams feel like they're speaking different languages

✓ Development cycles are slowed by constant back-and-forth

✓ You know there's untapped innovative potential in your team

About the Author

Matt Watson is a serial entrepreneur who transformed Stackify's development team from code executors to product innovators, leading to a $150M exit in 2021.

After seeing how this product-first approach revolutionized development culture, he founded Full Scale to help other companies make the same transformation.

Matt hosts the Product Driven podcast and regularly shares insights from building multiple successful software companies.